Une touche personnelle qui manque

Par Jeremy Gordon Les réseaux sociaux ont révolutionné notre manière de communiquer, mais le secteur nucléaire n’a pas encore réuni le courage d’en tirer pleinement parti. Sans engagement personnel, la filière gâche des occasions d’instaurer la confiance avec le public et de le sensibiliser. Or, elle doit d’abord se faire confiance pour être en mesure…

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Missing the personal touch

By Jeremy Gordon Social media has revolutionised communication, but nuclear power hasn’t yet plucked up the courage to use it properly. The nuclear industry is missing out on chances to build trust and awareness through personal engagement, but it has to trust itself to take this opportunity. Social media has become the main source of…

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Helixos: the missing piece to bettering corporate impact

If you are looking to take a meditative hike into the world of all things hi-tech and futuristic industries (including nuclear, of course), look no further than Helixos. Their depiction of calm mountain ranges, bright ice glaciers and deep waters invoke an odd sense of familiarity, especially for those who’ve seen the brilliant blue glow…

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In search of the practical advanced reactor

Danish start-up Seaborg has a new concept in reactor design that promises clean and reliable power in a small package. Bringing it to market requires innovation from a technical team growing under co-founder and CTO Eirik Eide Pettersen. The story of Seaborg’s technology begins around 60 years ago with experimental reactors at Oak Ridge National…

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Eirik Eide Pettersen: powered by a good idea

Eirik Eide Pettersen is the Chief Technical Officer of Seaborg Technologies, a start-up company based in Denmark with an expansive vision for small molten salt reactors. As a Norwegian, he followed friends into that country’s fossil fuel sector, but soon hit on some better ideas. Finding the fossil sector unappealing, Eirik left without much of…

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John Gorman: Going nuclear

Canadian Nuclear Association President John Gorman is the former solar industry executive who moved to nuclear on a mission to build bridges so the technologies can create a clean energy system together. He started working in clean energy “about 20 years ago,” John explains, “when I began to get increasingly concerned about climate change.” Having…

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Aspiration To Influence

If you use social media you must by now have noticed Isabelle Boemeke. She is the model who discovered the importance of nuclear energy and decided to become an influencer to spread the word. Her efforts have snowballed, but how does her formula actually work and what can communicators learn from her example, asks Jeremy…

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Zion Lights: Standing up for nuclear

“We live in a society with low level of science knowledge,” is one of the first things Zion Lights says in our conversation. Yet at the same time, people have become convinced of the environmental crisis and, “People want solutions,” she says, and the project to build two new EPRs at Sizewell C is the…

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